Privacy Policy
Last Updated: March 9, 2026
Welcome to [Block Blast:Crush Game]! [Block Blast:Crush Game] is developed,
operated, and provided to users (hereinafter referred to as "you") by [HEYTAP PTE. LTD.]
(hereinafter referred to as "we," "us," or "our," with its registered address at [138,
MARKET STREET, #15-03, CAPITAGREEN, SINGAPORE]).
In the course of your use of our accounts, websites, mobile applications, or other products
and services, we may collect and use your personal information. "Personal Information"
or "Personal Data" as described in this [Block Blast:Crush Game] Personal Information
Protection Policy (hereinafter referred to as "this Policy") refers to various types of
information that can identify a natural person's identity, either alone or in combination
with other information.
Through this Policy, we will explain how we process your personal information, the
purposes for which we collect, use, and disclose your personal information during your
use of [Block Blast:Crush Game], your rights regarding your personal information, and the
security measures we take to protect it.
Please read this Policy carefully before using [Block Blast:Crush Game] to
understand our practices regarding the collection, use, and protection of your
personal information. By clicking "Agree" to enable [Block Blast:Crush Game], you
signify that you fully and clearly understand the following information collection
and use practices, as well as your rights.
In principle, this Policy applies to all jurisdictions where this application provides services.
However, different jurisdictions may have different personal information protection
requirements. Therefore, in addition to the general terms, we provide disclosures in the
form of jurisdiction-specific appendices based on the special requirements of different
regions. These appendices, together with the main body of this Policy, constitute our
notice of personal information processing activities in specific jurisdictions. If you are
located in a region shown in an appendix, you should read the contents of that appendix
simultaneously. Unless otherwise specified, the general terms of this Policy shall prevail.
In the event of any conflict or inconsistency between the appendix and the main body, the
appendix shall prevail.
Regardless of your location, Part A (General Terms) applies to you; Part B applies to
users in the European Union, Liechtenstein, Norway, Iceland, the United Kingdom, or
Switzerland ("Europe"); Part C applies to users in the United States; Part D applies to
users in India; and Part E applies to users in Brazil.
Table of Contents
A. General Terms
1.
How We Collect and Use Your Personal Information
2.
How We Store and Retain Your Personal Information
3.
How We Share, Transfer, and Disclose Your Personal Information
4.
How We Protect Your Personal Information
5.
How You Can Exercise Your Rights as a Data Subject
6.
Third-Party Service Providers and Their Services
7. How We Protect Children's Personal Information
8.
How This Policy is Updated
9.
Contact Us
B. Europe Region Privacy Policy Appendix (GDPR Specific Terms)
1. Legal Basis for Processing Personal Information
2. Purpose and Scope of Processing
3.
List of Partners
4.
Additional Information on Global Data Transfers
5. Supplementary Information on Personal Information Rights
6.
Contact Us
C. U.S. State-Specific Appendix
1.
Types and Use of Personal Information Processed
2.
Disclosure, Sale, and Sharing of Personal Information
3.
Supplementary Information on Personal Information Rights
4.
Submitting Requests via Authorized Agents
D. India Region Privacy Policy Appendix (DPDPA Specific Terms)
1.
Personal Data Collected and Purposes of Processing
2.
Your Personal Data Rights
3.
Processing of Children's Personal Data
E. Brazil Region Privacy Policy Appendix (LGPD Specific Terms)
1.
Legal Basis for Processing Personal Data
2.
Supplementary Information on Global Data Transfers
3.
Supplementary Information on Cookies and Tracking Technologies
4.
Supplementary Information on Your Personal Data Rights
5.
Contact Details of the Data Protection Officer
Part A: General Terms
1. How We Collect and Use Your Personal Information
The information we collect depends on the specific functions/services you use, the
environment in which you interact with us, and the choices you make, including your
privacy settings and the features/services you utilize. Due to differences in the
country/region of launch, system/application versions, and device installation/download
status, the functions/services provided by this application may vary. Therefore, the
functions/services actually provided, as well as the corresponding personal information
processing activities and permission request status, shall be subject to the final actual
product.
Please note that you are not required to provide personal information to us. However, if
the personal information you choose not to provide is necessary for this application to
provide relevant services, we may be unable to provide those services to you, nor will we
be able to respond to or resolve the issues you encounter. We collect personal information
to operate more efficiently and provide you with the best user experience. We have
detailed below the types of personal information we collect, as well as the reasons and
purposes for our collection and use of such information.
Our channels for collecting personal information include:
Personal information you provide directly to us;
Information we obtain during your use of this application; and/or
Personal information about you obtained from third parties.
For the avoidance of doubt and to inform you transparently about the processing of
personal information, please note that if the following content explicitly states that certain
personal information is "stored locally only," it means such information will only be
collected and processed locally on your device terminal and will not be uploaded to our
servers, and is therefore not subject to the constraints of this Policy.
Please be advised that if you provide the personal information of others, you must ensure
that you have obtained the necessary authorization from the relevant personal
information subjects.
1.1 Personal Information Obtained Directly
To provide you with core game save and experience optimization functions, we need
to collect your game business data (including level progress, scores, props, diamonds,
skins, etc.) and personalized setting information (such as sound effects, graphics, and
operational preferences), which are stored locally on your device. This allows for the real-
time saving and restoration of game progress and the dynamic optimization of level
difficulty.
Simultaneously, to provide you with application operation guarantee and
performance enhancement functions, we need to collect your device logs and basic
information (including crash logs, error messages, device model, system version, and
other non-sensitive personal information). This is used to achieve rapid troubleshooting
of application failures and to continuously improve the stability of the product.
1.1.2 Optimization and Safety (Tracking Data)
To provide you with core game save and experience optimization functions, we need
to collect your game business data (including level progress, scores, props, diamonds,
skins, etc.) and personalized settings information (such as sound effects, graphics, and
operational preferences) and store them locally on your device. This is to achieve real-
time saving and restoration of game progress and to dynamically optimize level difficulty.
Meanwhile, to provide you with application operation guarantee and performance
enhancement functions, we need to collect your device logs and basic information
(including crash logs, error information, device model, system version, and other non-
sensitive personal information) to enable rapid troubleshooting of application failures
and continuously improve product stability.
1.1.3 Personalized Services
With regard to the personalized services we provide, these services are only available in
certain countries/regions. In these locations, to provide you with personalized
recommendation services and to present content with higher relevance, we analyze your
device identifier, device information (device model, system version, network status),
application usage information (such as duration and frequency of use), IP address,
system region, list of installed applications, usage information on the device, and
behavioral information (including browsing and click data). This information is used to
generate your personalized profile so that we can recommend content that may be of
greater interest to you.
1.1.4 Personalized Advertising
We collect device identifiers (e.g., GAID) and record anonymous ad behavior (impressions,
clicks) to evaluate advertising effectiveness and anti-fraud analysis.
1.2 Cookies and Similar Technologies
(1) Definition of Cookies: Cookies are small files or mechanisms that a website server
stores on your computer, mobile phone, or other local terminal devices to collect, identify,
and store information about your visit and use of the product. They usually contain
identifiers, site names, and numbers/characters. We and our partners may also use pixel
tags and web beacons.
(2) How We Use Cookies: When you use [Rescue the King - Tile Match], we may obtain
your device model, operating system, device identifiers, and login IP address
information, as well as cache your browsing and click information via Cookies or
similar technologies to assess your network environment.
Through Cookies and other similar technologies, this application can recognize whether
you are one of our users each time you use the application, eliminating the need to re-
login and verify on every page. Furthermore, we can continuously optimize the user-
friendliness of the website and make adjustments according to your needs to provide a
better service experience. Please also be advised that Cookies may store user preferences
and other information. If you choose to disable Cookies or similar technologies, it may
affect your use of some website functions, but it will not affect your use of basic functions
and other features.
(3) How to Manage Cookies: You can manage or delete Cookies via your browser settings
(e.g., "Do Not Track" requests). Please note that disabling Cookies may affect your use of
certain features, though basic functions will remain available. Refer to
www.allaboutcookies.org for more information.
1.3 Information from Third Parties
We may obtain personal data about you from third parties. For example, where permitted
by law, we may obtain data about you from public or commercial sources, including your
activities on the social networks you use, and may combine it with other information we
receive from you or related to you.
1.3.1 Ad & Measurement Partners:Advertisers, measurement, and other partners
share information with us regarding you and the actions you take outside of the
platformsuch as your activities on other websites, applications, or in stores, including
products or services you purchase online or in person. These partners also share
information with us, such as mobile identifiers used for advertising, hashed email
addresses and phone numbers, and cookie identifiers. We use this information to help
match your behavior outside the platform with your account. Some of our advertisers and
other partners operate by integrating our advertiser tools. These partners must possess
the necessary rights and permissions before sharing your information with us. We process
certain information received from these partners acting as a joint controller.
1.3.2 Third-Party Platforms: When you choose to use the login functions provided
by a third party to register for or log in to the platform, the third-party platform will
provide us with information (such as your email address, authentication ID, and public
profile).
When you or other users synchronize contact information with our platform, we may also
receive contact information held by you or others about you. When you interact with
third-party services integrated with any third-party service (such as third-party
applications, websites, or products), we will receive the information necessary to provide
you with functions such as service authentication or cross-posting. We may also receive
information from third-party providers that we use for security purposes, including
protecting users on the platform and content moderation.
1.3.3 Other Sources: We may collect or receive information about you from
organizations, businesses, individuals, and other parties. This includes, for example,
public sources, government agencies, professional organizations, and charitable groups.
We also collect information about you if you are included or mentioned in complaints,
appeals, requests, or feedback submitted by users or third parties, or if a user provides us
with your contact information.
1.4 Third-Party Services
Third-party partners providing services through software stores (ads, rewards, game top-
ups) may collect your data directly. Please refer to the Partner List and their respective
privacy policies.
1.5 Locally Processed Data Types
For the avoidance of doubt, please note that the data listed in this section will only be
collected and processed locally on your device and will not be uploaded to our servers.
Consequently, we do not access, collect, or otherwise process such data, nor do we disclose
this information to any third party or use it for any other purpose.
This also means that such data processing is conducted solely by you and is therefore not
subject to this Privacy Policy. If you wish to exercise rights related to such data, or if you
want to modify or delete it, we will be unable to provide direct support; however, we can
provide guidance on how you may handle the data yourself.
2. How We Store and Retain Your Personal Information
2.1 Storage Duration
We will retain your personal information only for the minimum period necessary to
provide our products or services, as required by laws and regulations. Upon the expiration
of any storage period or when other conditions for deletion are met, we will delete or
anonymize your personal information, unless otherwise provided by laws and regulations.
In the event that we cease operations of some or all of our products or services due to
special reasons, we will notify you in a timely manner and stop the collection and
processing of personal information related to those products or services. Simultaneously,
we will delete or anonymize the personal information we hold related to said products or
services, unless otherwise prescribed by laws and regulations.
2.2 Storage Location
As a company with global operations, we provide products and services through resources
and servers located worldwide. To ensure service performance (such as processing speed)
and provided it does not violate local data protection laws, we store user personal data
based on the region where the mobile phone was sold or configured. Our data centers are
distributed across France, the United States, Singapore, India, and Indonesia. This
means your personal information may be transferred to, or accessed from, jurisdictions
outside the country or region where you use our products or services.
You acknowledge that risks vary under different data protection laws. In such cases, we
will take measures to ensure that the data we collect is processed in accordance with this
Policy and applicable legal requirements, ensuring your personal information receives a
level of protection equivalent to that in the country or region where you use the products
or services. For instance, we may request your consent for the cross-border transfer of
personal information, or implement security measures such as encryption, de-
identification, and signing necessary data transfer/sharing agreements with data
recipients prior to the transfer.
3. How We Share, Transfer, and Disclose Your Personal
Information
In accordance with legal requirements, your personal information may be shared from
time to time with the following companies or organizations (such as our affiliates and
strategic partners, to jointly provide products or services). We will require these third
parties, through agreements or other appropriate measures, to adopt equivalent
confidentiality and security measures when processing personal information.
(1) Affiliates: To facilitate the provision of services to you, your personal information
may be shared with our affiliates. We will only share necessary personal information. If
we or our affiliates change the purpose of using or processing personal information, we
will seek your authorized consent again.
(2) Authorized Partners: Certain services will be provided by authorized partners
solely to achieve the purposes stated in this Personal Information Protection Policy. We
may share certain personal information with partners to provide services and enhance
your user experience. For details, please refer to the List of Partners at the end of this
document.
(3) Other Organizations Involved in Mergers, Acquisitions, or Bankruptcy
Liquidation: In the event of a merger, acquisition, or bankruptcy liquidation involving the
transfer of personal information, we will require the new company or organization
holding your personal information to continue to be bound by this Privacy Policy;
otherwise, we will require that company or organization to seek your authorized consent
again. If no transfer of personal information is involved, we will fully inform you and delete
or anonymize all personal information under our control.
(4) Any Entity for Which You Have Authorized Disclosure.
(5) Any Entity Required by Law: For example, we may disclose your personal
information when required to respond to subpoenas or other legal processes, litigation,
or mandatory requirements from government authorities, if we believe such disclosure is
necessary to protect our rights, ensure your safety or the safety of others, investigate fraud,
or respond to government requests.
4. How We Protect Your Personal Information
The security of your personal information is of paramount importance to us. We
implement appropriate technical, administrative, and physical security measures
designed to protect your personal information from unauthorized access, theft, leakage,
modification, or loss. We regularly review our security measures to consider available new
technologies and methodologies.
5. How You Exercise Your Rights as a Personal Information Subject
We respect your rights regarding your personal information and are fully committed to
protecting your control over it. To this end, we provide various methods to help you
manage your privacy settings and personal information more securely and conveniently.
Please note that operational settings may vary between different models, operating
systems, and software versions; furthermore, we may adjust these settings to optimize
your user experience. Therefore, the management paths listed below are for reference
only. If you have any questions regarding the methods or channels for exercising your
rights, you may contact us using the information provided in the "Contact Us" section of
this Policy. Your rights regarding your personal information are as follows:
5.1 Right to be Informed
We inform you of how we process and protect your personal information by publishing
this Policy. We are committed to ensuring transparency in how your information is used.
You can stay informed about the collection and use of your personal information by
periodically reviewing this Policy, receiving update notification emails or SMS messages
regarding the Personal Information Protection Policy, or contacting us through the
methods disclosed herein. You may view the policy on your mobile device via "Settings >
About > [Block Blast:Crush Game] Personal Information Protection Policy."
5.2 Right of Access
You may directly query or access your personal information within our product or service
interfaces to understand how your data is being collected and used.
5.3 Right to Rectification
If you find that the personal information we process about you is inaccurate or incomplete,
you have the right to request that we make corrections or supplement the information.
For certain types of personal information, you can perform corrections and modifications
directly on the relevant functional pages of the product or service.
5.4 Right to Erasure (Right to Deletion)
You may choose to delete certain personal information you have provided to us. You can
clear the application data and cache stored locally on your device by navigating to System
Settings > App Management and selecting [Block Blast:Crush Game].
5.5 Right to Change the Scope of Authorization or Withdraw Consent
Each business function requires certain basic personal information to be completed (see
the "How We Collect and Use Your Personal Information" section of this Policy). You may
change the scope of your authorization for us to continue collecting personal information,
or withdraw your authorization entirely, by deleting information, turning off device
permission settings, changing settings on relevant product or feature pages, or canceling
your account.
5.6 Right to Obtain a Copy of Personal Information
You have the right to request a copy of the personal information you have provided to us,
or to request that we transfer said copy to a third party designated by you. You may contact
us via the contact information listed in the "Contact Us" section of this Policy. Provided
that the request complies with relevant laws and regulations, we will provide it in a timely
manner.
5.7 Right to Complain
You have the right to contact us and lodge a complaint through the methods disclosed in
the "Contact Us" section.
You also have the right to lodge a complaint with the competent regulatory authorities
regarding personal information protection issues at any time, or to file a lawsuit in a court
with jurisdiction. However, we appreciate the opportunity to address your concerns and
issues before you approach the authorities, so please contact us directly in the first
instance.
6. Third-Party Service Providers and Their Services
Some of our features or services may contain links to third-party websites, products, and
services. This Policy does not apply to websites, products, and services provided by such
third partiesfor example, when you click on a card within this application to redirect to
a third-party app or website.
Please note that before you access the features or services of these third-party website
operators or service providers via our redirection functions, you should carefully read
their separate personal information protection policies and related terms.
7. How We Protect Childrens Personal Information
We take our obligations and responsibilities regarding the protection of children’s
personal information very seriously, striving to create a healthy online environment and
providing special protection for children. We consider anyone under 18 years of age (or
the equivalent minimum age for full legal capacity in the relevant jurisdiction) to be a child.
Most features and services provided by this application are primarily intended for adults;
they are not targeted at children, and we do not provide services directly to children.
Please be aware that due to technical limitations and other objective constraints, this
application may not be able to proactively identify the age of users.
In accordance with applicable laws and regulations, if you are a child, you must obtain the
consent of your parents or other guardians before using this application, and you must
read this Policy carefully with them. If you are a child’s guardian, you must carefully read
the Childrens Privacy Statement (if any) and this Policy before helping the child use this
application. Children may not use this application without the consent of their parents or
other guardians.
We do not proactively collect, store, use, transfer, or disclose children's personal
information, nor do we use children's personal information for marketing purposes. If you
are a child, a parent, or another guardian of a child, or if you discover through other means
that the information we process may include a child's personal information, please
contact us using the contact details provided in this Policy. We will endeavor to delete the
relevant data as quickly as possible.
8. How This Personal Information Protection Policy is Updated
We reserve the right to update or modify this Privacy Policy from time to time. For material
changes to the Personal Information Protection Policy, we will send you a notification
through appropriate channels and indicate the most recent update date at the top of this
Policy.
The latest version of this Personal Information Protection Policy applies to our processing
activities of your personal information and shall take effect from the date of the update.
9. Contact Us
If you have any questions, suggestions, or complaints regarding this Policy or matters
related to personal information protection, you may contact us or our Data Protection
Officer (DPO) through the following methods. We will complete identity verification and
process your request within the timeframe required by local laws and regulations. Please
note that this period may be extended when necessary, taking into account the complexity
and volume of individual requests, as well as technical feasibility.
If you have any questions or concerns regarding our personal information protection
policy or practices, please contact us via:
https://brand.heytap.com/en/privacy-feedback.html
Personal Information Subject Rights Exercise Platform:
https://brand.heytap.com/en/privacy/contact-person.html
Alternatively, please refer to to check if there is a local Data Protection Officer,
representative, or contact person in your country/region.
B. Europe Region (GDPR Specific Terms)
This section applies exclusively to users located in the European Union, Liechtenstein,
Norway, Iceland, the United Kingdom, or Switzerland ("Europe").
The GDPR distinguishes between the roles of Data Controller and Data Processor. A
Data Controller refers to a natural or legal person, public authority, agency, or other body
which, alone or jointly with others, determines the purposes and means of the processing
of personal data. A Data Processor refers to a natural or legal person, public authority,
agency, or other body which processes personal data on behalf of the controller. When you
are a user in Europe, HEYTAP PTE. LTD. acts as the "Data Controller" as defined under
the General Data Protection Regulation (GDPR), determining the purposes for collecting
and processing your personal information, complying with relevant GDPR provisions, and
processing your personal information in accordance with this Policy.
In this section, your personal information is referred to as "Personal Data," which means
any information relating to an identified or identifiable natural person. Your sensitive
personal information is referred to as "Special Categories of Personal Data," which
refers to personal data revealing racial or ethnic origin, political opinions, religious or
philosophical beliefs, or trade union membership, as well as the processing of genetic data,
biometric data for the purpose of uniquely identifying a natural person, data concerning
health, or data concerning a natural person's sex life or sexual orientation.
1. Legal Basis for Processing Personal Information
The processing of your personal information as described in the section "How We Collect
and Use Your Personal Information" is based on the following legal grounds:
(1) Consent: We have obtained your prior explicit consent, which you may withdraw
at any time.
(2) Contractual Necessity: Processing is necessary to enter into or perform a
contract with you regarding our products and/or services.
(3) Legal Obligation: Processing is necessary for compliance with our legal
obligations.
(4) Legitimate Interests: We may disclose your personal information for the
purposes of our legitimate interests or those of a third party. When we process your
personal information based on this legal ground, we will only do so after balancing these
interests against your privacy rights.
2. Purpose and Scope of Processing Personal Information
In the European region, we provide the following functions: Game Functions and User
Information.
When you use [Block Blast:Crush Game], we collect, use, and disclose your personal
information for the following purposes:
Function & Processing
Purpose
Personal Information
Fields Collected
Legal Basis
Provides core gameplay
experience, saves level
progress, and allows local
recording of high scores.
Device unique identifier
(IDFV/IDFA), game save
data, in-app settings (such
as sound effects on/off).
Necessary for fulfilling the
contract (Art. 6(1)(b))
Game data analysis:
statistics on level retention,
analysis of crash logs,
optimization of game UI
and difficulty balance.
In-game behavior (such as
clicks, completion time),
device model, operating
system version,
country/region code.
Legitimate interests (Art.
6(1)(f))
Maintaining the game's
free operation through
display advertising
(typically using AdMob or
Unity Ads).
Ad ID (GAID), IP address,
device model, system
language, application
package name.
Legitimate basis: Consent
(Art. 6(1)(a))
3. List of Partners
Please refer to the "List of Partners."
4. Additional Information on How Your Personal Information is
Transferred Globally
We will confirm your location based on the country/region you select under "Settings >
Permissions & Privacy > Location Information."
In principle, personal information generated and collected within Europe will be stored
within the European region. In cases where your personal information is transferred
outside of Europe, we ensure that the following security measures are implemented, such
as:
(1) Adequacy Decisions: The recipient of the personal information is located in a
country recognized by the European Commission as providing an "adequate" level of
protection.
(2) Standard Contractual Clauses (SCCs): The recipient has signed the "Standard
Contractual Clauses" approved by the European Commission, which require the recipient
to protect your personal information.
(3) Explicit Consent & Technical Safeguards: In the absence of appropriate
safeguards, we will obtain your explicit consent for the transfer of your personal
information. Simultaneously, we will employ sufficient technical measures, such as
encryption or de-identification, to protect your personal information.
To learn more about the safeguards related to the transfer of personal information outside
of Europe, please contact us and submit your request through the methods provided in
the "Contact Us" section.
5. Supplementary Information on Personal Information Rights
In accordance with the legal requirements of the GDPR, you have the following rights:
5.1 Right of Access
We inform you of how we process your personal information by publishing this Policy and
through specific announcements, SMS, or email notifications as required by laws and
regulations. We are committed to ensuring transparency in the use of your information.
You may view this Policy under "Privacy Policy" to understand how your personal
information is processed.
5.2 Right to Rectification
If you find that the personal data we process concerning you is inaccurate or incomplete,
you have the right to request that we correct it immediately and, where appropriate,
request that your personal data be supplemented.
5.3 Right to Erasure (Right to Deletion)
You may choose to delete certain personal information provided to us. You can clear the
application data and cache stored locally on your device (e.g., level progress, user
information) by navigating to System Settings > App Management and selecting [Block
Blast:Crush Game].
5.4 Right to Restriction of Processing
In certain circumstances, you have the right to request that we temporarily restrict the
processing of your personal datafor example, when you contest the accuracy of the
personal data, we will verify its accuracy. We will retain sufficient data, or process
necessary data, to ensure that we comply with your restriction request in the future.
5.5 Right to Object
You have the right to object at any time, on grounds relating to your particular situation,
to any processing based on legitimate interests. If you decide to object to the processing
of your personal data, we will stop processing it unless we can demonstrate compelling
legitimate grounds for the processing which override your interests, rights, and freedoms,
or for the establishment, exercise, or defense of legal claims. You may object to direct
marketing activities at any time and for any reason.
5.6 Right to Data Portability
You have the right to receive a copy of your personal data in a structured, commonly used,
and machine-readable format, and to transmit that data to another provider, or in certain
cases, have such data transmitted directly to another provider.
5.7 Right to Change Authorization or Withdraw Consent
If we process your personal information based on your consent, you have the right to
withdraw your consent at any time, and we will immediately cease processing your
personal information (e.g., deleting saved user information or level progress). You may
enable or disable permissions for this application by navigating to "Settings > Apps" and
selecting this application.
5.8 Right to Lodge a Complaint
You have the right to lodge a complaint with your national data protection authority
regarding the way we process your personal information. You can find information about
your local data protection authority by visiting the following links:
European Union:
https://edpb.europa.eu/about-edpb/about-edpb/members_en
United Kingdom: https://ico.org.uk/
Switzerland: https://www.edoeb.admin.ch/en
We will respond to your requests as quickly as possible. Generally, we will respond within
one month of receiving your request. (If necessary, and where permitted by law, this
period may be extended by an additional two months for complex requests or those
involving a large volume of personal information. We will inform you of the reasons for
any such extension within the initial one-month period). If you are dissatisfied with our
response, you may file a claim with the regulatory authority in your jurisdiction.
6. Contact Us
For users in Europe and the United Kingdom, if you have any questions, suggestions, or
complaints regarding this Policy or matters related to personal information protection,
you may contact us, our representatives, or our Data Protection Officer (DPO) via the
following methods:
Feedback Email for Europe (non-UK) users: privacy_eu@heytap.com
Feedback Email for UK users: privacy_uk@heytap.com
For European users, our Data Protection Officer (DPO) in Europe is:
Entity: Collegium Auditores GmbH
Email: datenschutz@collegium-auditores.de
Mailing Address: Haufeld 2a, 53721 Siegburg, Germany
For Europe (non-UK) users, our European Representative is Reflection Investment
B.V.:
Mailing Address: Hofplein 20, 3032AC Rotterdam, the Netherlands
For UK users, our UK Representative is Unumplus Limited:
Mailing Address: 7 Albert Buildings, 49 Queen Victoria Street, London, United
Kingdom, EC4N 4SA
C. U.S. State-Specific Appendix
This section applies to users in the United States and is limited specifically to residents of
California, Nevada, Colorado, Connecticut, Virginia, and Utah. This section provides
additional details regarding personal information to satisfy our disclosure requirements
under the laws of these states.
1. Types and Use of Processed Personal Information
In accordance with the laws of the aforementioned states, personal information is broadly
classified into the following categories:
Categories
Examples
A. Identifiers
Real name, alias, postal address,
unique personal identifier (such as
customer number, unique pseudonym,
or user alias; device identifier; cookie,
beacon, pixel tag, mobile advertising
identifier, and similar technologies;
and other forms of persistent or
probabilistic identifiers), online
identifier, Internet Protocol (“IP)
address, email address, account name,
driver’s license number, passport
number, or other similar identifiers.
B. Additional Data to Comply with California
Customer Records Regulations (Section
1798.80(e) of the California Civil Code)
Signature, telephone number, ID card
number, bank account number, credit
card number, debit card number, or any
other financial information.
C.
Categorical Characteristics Protected Under
California or Federal Law
tegorical characteristics protected
under California or federal law, such as
age or gender.
D. Business Information
Records of purchases, acquisitions, or
considerations of products or services,
or other purchase or consumption
history or tendencies.
E. Biometric Information
Biometric information includes any
physiological or behavioral
characteristics that can be used to
identify you, such as fingerprints or
facial images that can be used to create
a facial imprint.
F.
Internet or Other Electronic Network Activity
Information
Including but not limited to browsing
history, search history, and records or
interactions related to your use of the
Service or with Shelf or third-party
websites, applications, or
advertisements.
G. Geolocation Data
Physical location or trajectory,
including precise geographic location
collected with your separate consent.
H. Sensory Data
Audio, electronic, visual, thermal, or
similar information.
I.
Professional
or Employment-Related Information
Current or past work experience.
J. Non-Public Educational Information (under
the Family Education Rights and Privacy Act
(20 U.S.C. Section 1232g, 34 C.F.R. Part 99))
Educational records directly relating to
a student, maintained by the
educational institution or a party
acting on its behalf, such as transcripts
or student identification numbers.
K. Inferences
Inferences drawn from any of the
above information used to create
personal profiles reflecting your
preferences, characteristics,
psychological trends, tendencies, and
behaviors (e.g., data relating to
personalized advertising served to
you).
L. Sensitive Personal Information
Government identifiers (driver's
license number, state ID number, or
passport number), complete account
access credentials (username, account
number, or card number combined
with the required access/security code
or password), precise geolocation, and
the content of mail, emails, or text
messages (unless we are the intended
recipient) (collectively, "Sensitive
Personal Information").
In accordance with the laws of the aforementioned states, we must provide the following
information regarding the data we collect from residents of those states. The information
we collect depends on the services or features you actually use, the context of your
interactions with us, and the choices you make, including your privacy settings and the
specific products and features you utilize.
We may use (and may have used during the twelve (12) month period prior to the effective
date of this notice) the aforementioned categories of personal information for one or more
of the purposes described in this Policy, or for one or more of the following purposes.
We will not collect additional categories of personal information (other than those
specified above or in this Policy) or use the personal information we have collected for
materially different, unrelated, or incompatible purposes without providing you with
prior notice.
In the United States, we provide the following functions: Core Gameplay and Save
Functions, Advertisement Display, and Data Analytics.
Personal
Information
Category
Source
Purpose
Disclosure to
Third Parties
Identifier (Internally
randomly generated
User ID, Device ID)
Your Device
Maintaining game
operation, saving
level progress,
fixing bugs
/
Identifier (Ad ID
(GAID), IP Address)
Your Device, Ad
Plugin (SDK),
Analytics Tool
(SDK)
Displaying ads and
maintaining free
service
Third-party Ad
Distributors:
Google AdMob,
Meta, AppLovin,
etc.
Identifier (Device
Model, Operating
System)
Your Device
(Inferred from IP
Address)
Optimizing level
balance, improving
user experience
Third-party Ad
Distributors:
Google Analytics
(Firebase), Adjust
2. Disclosure, Sale, and Sharing of Personal Information
Under California law, "Sharing" refers to a business sharing, renting, releasing, disclosing,
disseminating, making available, transferring, or otherwise communicating orally, in
writing, or by electronic or other means, a consumer’s personal information to a third
party for cross-context behavioral advertising, whether or not for monetary or other
valuable consideration.
We do not currently sell or share your personal information with any third party
for commercial purposes (and have not done so within the past 12 months). Should
we decide to sell or share your personal information in the future, we will notify you in
advance via this Appendix and respect your right to restrict or opt-out of such activities.
3. Supplementary Information on Personal Information Rights
You may have the following consumer data privacy rights. Please note, however, that these
rights are not absolute and may be subject to certain conditions or limitations:
(1) Right to Access and Portability: You have the right to know and access the
categories and specific pieces of personal information we have collected about you, as well
as the sources of such information, the purposes for collection, and the categories of third
parties with whom we share it. Where technically feasible, we will provide this personal
data in a structured, commonly used, and machine-readable format to allow for transfer
to another entity.
(2) Right to Request Information: You have the right to obtain information
regarding our disclosure of personal information to third parties for business purposes.
(3) Right to Rectification: You have the right to correct inaccurate personal
information that we may maintain about you.
(4) Right to Deletion: You have the right to request the deletion of your personal
information, subject to certain legal exceptions.
(5) Right to Opt-Out: You have the right to opt-out of the "sale" or "sharing" of your
personal information to third parties.
(6) Right to Limit the Use of Sensitive Personal Information: We do not use or
collect sensitive personal information to infer characteristics about consumers; therefore,
this right is not applicable.
(7) Right to Non-Discrimination: You have the right not to be discriminated against
for exercising any of the aforementioned rights.
"Shine the Light" Requests
Under the "Shine the Light" Act (California Civil Code Section 1798.83), California
residents who use our services are permitted to request: (1) a list of certain
categories of personal information that we have disclosed to third parties for their
direct marketing purposes during the preceding calendar year; and (2) the
identities of those third parties.
To exercise your Right of Access, Portability, Right to Know, Deletion, or
Rectification, or if you wish to submit a "Shine the Light" request, you may contact
us using the contact information provided in the "Contact Us" section below.
Before processing your request, we must verify your identity and confirm that you
are a resident of California, Nevada, Colorado, Connecticut, Virginia, or Utah.
To verify your identity, we typically require verification of your account or match
the information you provide with the information we maintain in our systems. This
process may require us to request additional personal information from you,
including but not limited to your email address, phone number, and/or the date of
your last transaction on our services.
In certain circumstances, we may deny a request to exercise the aforementioned
rights, particularly if we are unable to verify your identity or locate your
information in our systems. If we are unable to fulfill all or part of your request,
we will explain the reasons for the denial.
Furthermore, as we do not use your personal information for "sale" or "sharing,"
your right to opt-out of the sale or sharing of personal information for targeted
advertising is currently not applicable.
4. Submitting Requests via Authorized Agents
In certain circumstances, you may use an Authorized Agent (as defined by the California
Consumer Privacy Act of 2018) to submit requests on your behalf through the designated
methods set forth in this notice. We must be able to verify the authorized agent’s authority
to act on your behalf.
For requests to know, delete, or correct personal information, we require the following
information for verification:
(1) A power of attorney that is valid under California law, provided by you or your
authorized agent; or
(2) Sufficient evidence demonstrating that you have:
Provided the authorized agent with signed permission to act on your behalf; and
Directly verified your own identity with us according to the methods set forth in
this notice; or directly confirmed with us that you have provided the authorized
agent with permission to submit the request.
For requests to opt-out of the "sale" or "sharing" of personal information, we require a
signed permission form certifying that your authorized agent has been authorized by you
to act on your behalf.
5. Contact Us
If you are located in the United States and have any questions, suggestions, or complaints
regarding this Policy or matters related to personal information protection, you may
contact us via:
Email: privacy_us@heytap.com
D. India Region (DPDPA Specific Terms)
This Appendix applies exclusively to users located in India.
You acknowledge that this Appendix is formulated in accordance with the Digital
Personal Data Protection Act (DPDPA) of India and other relevant personal data
protection laws. Under the DPDPA, data processing roles are categorized into Data
Fiduciaries and Data Processors. A "Data Fiduciary" refers to an entity that, alone or
in conjunction with others, determines the purpose and means of processing personal
data. A "Data Processor" refers to an entity that processes personal data on behalf of a
Data Fiduciary.
Generally, we process your personal data in the capacity of a Data Fiduciary. However,
during the provision of advertising, data analysis, and gaming services, third parties may
be involved. You acknowledge that, in certain circumstances, these third parties may have
independent purposes and means for processing your personal data; in such cases, these
third parties shall constitute independent Data Fiduciaries and process your personal
data autonomously.
1. Personal Data Collected and Purposes of Processing
In India, we provide the following functions: Core Gameplay Experience, Advertising
Services, and Operational Analytics.
We collect your personal data solely for the purpose of providing services related to
[Block Blast:Crush Game] and implementing relevant features.
However, please note that processing your personal data does not require your consent
in the following circumstances:
(1) Voluntary Provision for a Specific Purpose: For the processing of personal data
that you voluntarily provide to us for a specified purpose, provided you have not indicated
your non-consent to such processing.
(2) State Subsidies and Benefits: For the processing of personal data necessary for
the State or any of its instrumentalities to provide or issue subsidies, benefits, services,
certificates, or licenses to you.
(3) Performance of State Functions: For the performance of functions by the State
or any of its instrumentalities under any law currently in force in India, or in the interest
of the sovereignty and integrity of India or the security of the State.
(4) Legal Disclosure Obligations: For the fulfillment of any obligation under any law
currently in force in India to disclose any information to the State or any of its
instrumentalities.
(5) Compliance with Judgments or Orders: To comply with any judgment, decree,
or order issued under any law currently in force in India, or any judgment, decree, or order
relating to claims of a contractual or civil nature under any law currently in force outside
India.
(6) Public Health Emergencies: For taking measures to provide medical treatment
or health services to any individual during an epidemic, outbreak of disease, or any other
threat to public health.
(7) Disaster or Public Disorder: For taking measures to ensure the safety of any
individual, or to provide assistance or services, during any disaster or breakdown of
public order.
2. Your Personal Data Rights
In accordance with the DPDPA, you are entitled to the following personal data rights. You
may exercise these rights through the specific methods disclosed under each right or by
submitting a request directly to us via the contact details provided in the "Contact Us"
section.
2.1 Right to Access and Information
You have the right to obtain:
(1) A summary of the personal data being processed and the processing activities
undertaken by us;
(2) The identities of all Data Fiduciaries and Data Processors with whom your
personal data has been shared, along with a description of the data shared;
(3) Any other information required to be disclosed under relevant laws and
regulations.
2.2 Right to Correction and Erasure
You have the right to:
(1) Correct, complete, or update your personal data; and
(2) Request the erasure (deletion) of your personal data.
2.3 Right of Grievance Redressal
If you believe there is a deficiency or omission in our fulfillment of personal data
processing obligations, you may contact us to seek redressal. Generally, we will respond
within fifteen (15) working days. If you feel that we have failed to respond adequately
to your request, you may lodge a complaint with the Data Protection Board of India.
2.4 Right to Withdraw Consent
You have the right to withdraw your consent for the processing of your personal data at
any time.
Upon withdrawal, we will cease processing your personal data accordingly. However,
please understand that the withdrawal of consent does not affect the legality or validity of
any processing carried out prior to such withdrawal.
2.5 Right to Nominate
If you are a child or a person with a disability, you have the right to nominate an individual
to exercise your personal data rights on your behalf. In such cases, we will perform
necessary identity verification to confirm the nominee's authority.
3. Processing of Childrens Personal Data
In principle, we do not provide our products or services to children.
Please note that in the region of India, a "child" is defined as an individual who has not
completed 18 years of age.
E. Brazil Region (LGPD Specific Terms)
This Appendix applies exclusively to users located in Brazil.
1. Legal Basis for Processing Personal Data
Our processing of your personal data is based on the following legal grounds:
1.1 Consent
We may process your personal data after obtaining your consent. In particular, we may
request your consent to participate in promotional activities, such as sending you
promotional information or involving you in user experience programs and certain
services, including the collection of location information through these services. You have
the right to choose not to provide consent or to withdraw your consent at any time. The
withdrawal of consent does not affect the lawfulness of our use of your personal data prior
to its withdrawal. If you have authorized us to use your personal data, we will only use
such data for the purposes specified in the consent statement. Please note that if our
processing is based on your consent and you refuse or withdraw that consent, we may be
unable to provide the related services. Furthermore, an initial refusal or withdrawal of
consent will not result in any negative consequences for you unless otherwise notified.
1.2 Performance or Entry into a Contract
We may rely on this legal basis in the following specific circumstances:
(1) To provide services, process your orders, or fulfill a contract between you and us;
(2) To activate services you have purchased, warranty services, and specific software
licenses, and to provide notifications for software updates;
(3) To allow and manage your participation in prize draws, competitions, or similar
promotional activities;
(4) To diagnose product issues, repair customer devices, and provide other customer
care and support services.
1.3 Compliance with Legal Obligations
We may be obligated to process your personal data to comply with legal obligations, such
as cases where data retention is required under tax laws or for commercial purposes.
1.4 Legitimate Interests
The processing of your personal data may also be necessary for our legitimate interests.
Specifically, such circumstances may include:
(1) Conducting customer surveys to enhance your user experience;
(2) Analyzing the customer market based on the countries where you use our
services, including the number of users for product marketing and promotion;
(3) Analyzing the efficiency of our business operations;
(4) Analyzing error logs to improve mobile phone quality and application
functionality;
(5) Providing you with personalized services and recommending and displaying
tailored content and advertisements through our services;
(6) Communicating with you and responding to comments or feedback submitted via
any channel;
(7) Ensuring the functionality and security of our services;
(8) Verifying your identity;
(9) Conducting internal audits and preventing or investigating fraud, cybersecurity
threats, or other improper use;
(10) Enhancing and developing our services, including relevant security features, to
improve product experience, user-friendliness, operational performance, functionality,
and design;
(11) Pursuing or defending legal claims.
We will only process your personal data based on the reasons above after appropriately
evaluating and balancing our interests against your privacy rights. In specific cases, we
may also process your personal data based on other legal grounds provided by applicable
laws.
2. Additional Information on Global Transfers of Personal Data
If your personal data is transferred to a jurisdiction located outside of Brazil, we will
ensure that appropriate safeguards exist and are applied, such as:
(1) Adequacy Decisions: The recipient of the personal data is located in a country
that has received an "Adequacy" decision from the Brazilian National Data Protection
Authority (ANPD), where applicable.
(2) Standard Contractual Clauses (SCCs): The recipient has entered into a contract
based on the "Standard Contractual Clauses" approved by the Brazilian National Data
Protection Authority (ANPD), where applicable, which requires them to protect your
personal data.
(3) Explicit Consent & Other Measures: In the absence of the aforementioned
appropriate safeguards, we will request your explicit consent for the cross-border transfer
of your personal data or implement any other recognized measures to ensure that your
personal data receives adequate protection.
For more information regarding the safeguards for transferring personal data outside of
Brazil, please submit a request through our Data Subject Rights Platform:
https://brand.heytap.com/en/privacy-feedback.html
3. Additional Information on Cookies and Other Tracking
Technologies
For detailed information regarding the use of cookies and other tracking technologies,
please read our Cookie Statement.
4. Supplementary Information on Your Personal Data Rights
In accordance with the legal requirements of the LGPD, you are entitled to the following
rights:
(1) Right of Access: You may request access to the personal data we hold about you.
(2) Right to Rectification: If you find that the personal data we process concerning
you is inaccurate or incomplete, you have the right to request timely correction and, where
appropriate, request that your personal data be supplemented.
(3) Right to Erasure (Deletion): You may submit a request for the deletion of your
personal data. In certain cases, we are obligated to delete such data without delayfor
instance, if we no longer have a legal basis to continue processing the data under
applicable laws and regulations. Please note that deleting data from your device does not
necessarily mean all data we have collected and processed has been deleted. Therefore,
we encourage you to contact us (see the "Contact Us" section) to request the formal
deletion of your personal data.
(4) Right to Restriction of Processing: In certain circumstances, you have the right
to request that we temporarily restrict the processing of your personal datafor example,
when you contest the accuracy of the data, we will verify its accuracy. During this period,
we will only retain necessary data or process data required to comply with your
restriction request in the future.
(5) Right to Object: You have the right to object at any time, on grounds relating to
your particular situation, to any processing based on legitimate interests. If you object, we
will stop processing your personal data unless we can demonstrate compelling legitimate
grounds that override your interests, rights, and freedoms, or for the establishment,
exercise, or defense of legal claims. You may object to direct marketing activities at any
time for any reason.
(6) Right to Data Portability: You have the right to obtain a copy of your personal
data in a structured, commonly used, and machine-readable format, and in certain cases,
have such data transmitted to other providers.
(7) Right to Withdraw Consent: If you previously authorized us to process your data
and later change your mind, you have the right to withdraw that consent at any time.
Withdrawal does not affect the lawfulness of our processing prior to the withdrawal. You
may unsubscribe from promotional messages using the methods described in each
message. If you withdraw consent, we may be unable to continue providing relevant
services.
(8) Right to Lodge a Complaint: You have the right to complain to relevant
authorities regarding our processing of your data or to initiate legal proceedings. You can
obtain information from your local supervisory data protection authority.
(9) Right to Request Anonymization: In certain circumstances, you have the right
to request the anonymization of your personal data, meaning your data will be
transformed to prevent identification. This right is designed to enhance your privacy
protection.
(10) Right to Information on Entities with Whom Data is Shared: You have the
right to be informed about which companies and third parties have received your personal
data. This ensures transparency regarding how your data is shared and used.
(11) Right to be Informed about the Possibility of Denying Consent and the
Potential Consequences: You have the right to be informed about the implications of
withholding or withdrawing consent, including information on how it may impact your
access to certain services or features.
5. Contact Information for the Data Protection Officer (DPO)
You may submit a request through our Data Subject Rights Platform or contact our Data
Protection Officer (DPO):
Information for the Brazilian Data Protection Officer (DPO):
Name: JULIANA MANTUANO DE MENESES
Contact Method: https://brand.heytap.com/en/privacy-feedback.html
Appendix: List of Partners
(1)
Partner Category: Attribution and Monitoring
Partner Name: Adjust
Function Provided: Trace promotion channel sources and user installation
behavior, analyze advertising effectiveness.
Personal Information Shared with Partner: Advertising ID (GAID), device
model, IP address, installation source, and in-app behavioral events.
Partner's Personal Information Protection Policy Address:
https://www.adjust.com/terms/privacy-policy/
(2)
Partner Category: Data Analysis and Statistics
Partner Name: Firebase
Function Provided: Collect app performance data and crash logs, and track
user retention and activity.
Personal Information Shared with Partner: Unique device identifier,
operating system version, crash stack information, and in-game click events.
Partner's Personal Information Protection Policy Address:
https://firebase.google.com/support/privacy
(3)
Partner Category: Ad Mediation Management
Partner Name: TopOn
Function Provided: Manage and optimize requests from multiple advertising
sources to improve ad fill rates.
Personal Information Shared with Partner: Device ID (OAID/GAID), IP
address, coarse location information, and ad interaction data.
Partner's Personal Information Protection Policy Address:
https://www.toponad.com/privacy-policy
(4)
Partner Category: Advertising Services
Partner Name: AdMob
Function Provided: Display personalized or non-personalized
advertisements within the game to maintain free service operations.
Personal Information Shared with Partner: Advertising ID (GAID), IP
address, application package name, and ad viewing and click data.
Partner's Personal Information Protection Policy Address:
https://policies.google.com/technologies/ads